
# My role

Over the course of this project I worked with the client to specify the solution
and lead the development of this campaign landing page - deployed onto
Momentum's existing CMS.

The landing page was built in VueJS and used custom built SVGs to animate and
change the site as the user scrolled through.

# The project

A highly interactive and dynamic campaign landing page built for
[Momentum Energy](https://www.momentumenergy.com.au/) at [B.B.E](https://bbe.io)
to help differentiate brand and service in a homogenised market.

![alt text](/images/work/less-hassle-more-hustle/poster-1.jpg)

# The results

Not only did Momentum Energy break all-time monthly sales records (for
consecutive months) during a highly politicised time for Australian energy, we
achieved brand awareness of 47% and reduced call centre transfers by 50%.

## Press
- https://mumbrella.com.au/momentum-energy-launches-less-hassle-more-hustle-brand-platform-562436


Less Hassle More Hustle


# My role

My role on this project was as the technical lead, solutions architect, and backend developer.
I managed all of the the data, hardware, and systems integrations - ensuring that
data from the backend systems I built flowed directly through to the frontend of the app.

I provisioned customised OSs on touch screen hardware, and created backend systems for delivering
updates, so that the app could operate offline in the unpredictable environments of the concept stores.

# The project

Working with [Specsavers](https://www.specsavers.com.au/) we set out to develop
a digital in store experience that would give both customers and store staff a
point of interest and convergence.

# The solution

Research identified that the volume of product in store was often overwhelming.
To tackle a solution a touch screen app was designed to supplement a reduced
number of SKUs on shelf - minimising clutter, without losing the ability to
up-sell or cross sell.

Touch and gesture enabled, the touch screen allowed customers to search based on
face shape, brand, colour, and price range to see products from all angles.

The devices could be deployed to any store where they would sync down changes to
both code and products, and then operate in a completely offline fashion -
Reporting tracking events when a connection is successfully reestablished.

# The results

- Successful pilot in concept stores
- Roll out across a number of pop-up stores
- 1000s of products sampled across a range of brands and price ranges
- Improving dwell time without impacting retail staff requirements


A prototype touchscreen featured in concept stores

Concept Store Touchscreen


# My role

Over the course of this project I have been responsible for all hosting and
backend systems. I built the initial frontend - then lead it's continued
development as it evolved.

What initially started as a simple project on VPS hosting, grew to a complex
architecture deployed to a Kubernetes cluster that I managed and provisioned
with Terraform. As well as a backend I integrated with internal Medibank
systems.

# The project

In 2020 and beyond, [Live Better](https://www.medibank.com.au/livebetter/) is
[Medibank's](https://www.medibank.com.au/) primary go-to-market proposition.
It's a project I've been working on at [B.B.E](https://bbe.io) since its
beginnings, and is now the unifying platform from which communications stems.

## Project 1 - Health Brief

The road to Live Better starts with creation of a new content marketing site;
Medibank Health Brief. Created in React, the site pulled content from WordPress
over the API to deliver a dynamic and responsive experience to all user.

Health Brief became an expansive and trusted resource to support Australians in
preventative and restorative health.

![alt text](/images/work/live-better/poster-1.png)

## Project 2 - School of Better

In the same year as Health Brief, we also launched School of Better, a custom
built learning management system which provided people with in depth learning
experiences on psychology, nutrition and physical health.

![alt text](/images/work/live-better/poster-2.png)

## Project 3 - Live Better

Continuing the headless API driven approach from Health Brief, Live Better was
built with VueJS in the frontend, Contentful powering the content management
system, and Laravel providing backend microservices and utilities.

Live Better combined Medibank's 3 disparate marketing platforms into one.
With everything now connected through Salesforce and other technologies, it
quickly became the backbone of marketing automation for Medibank.

![alt text](/images/work/live-better/poster-3.png)

- Target audience increased in traffic from 8% to 15%
- The site became responsible for 5% of online transaction revenue within 2 months since launch
- Increased mobile views by 15% and tablet views by 2%

# Continuous development

Every second person who joined Medibank had previously engaged with Live Better -
it had become an incredibly powerful product, so development continued in order
to refine the site and expand the proposition beyond its current properties.

Live Better became the platform for much of Medibank's work, with campaigns such
as Free + Active, Procedures Cost Estimator, People Like You, and Healthy Kids
being created on it.

![alt text](/images/work/live-better/poster-4.png)

With dramatic increases in demand, I migrated Live Better's hosting to its own
Kubernetes Cluster. This large autoscaling cluster now hosts all of the
microservices and campaigns related to Live Better.

![alt text](/images/work/live-better/poster-5.png)

# Live Better App

In parallel to the previous years of work on Live Better, a team at Medibank was
working on a loyalty program to help promote healthy behaviour, in the form of
the Live Better app.

We worked alongside this team to utilise the headless approach we developed, and
deliver content straight from the Live Better site into the Live Better App.

## Press

- https://healthdispatch.com.au/news/medibank-employees-to-trial-new-live-better-app
- https://campaignbrief.com/medibank-asks-punters-is-healt/
- https://mumbrella.com.au/medibank-launches-is-health-insurance-better-campaign-499961
- https://campaignbrief.com/medibank-brings-back-betterwit/


5 years of content marketing with Medibank