My role

My primary role on Fliteboard was as the Solutions Architect. After multiple client workshops it became clear that we had to develop a custom solution to deliver on the unique requirements that Fliteboard, and designing that system was my responsibility.

I lead the project from a technical perspective, and developed the infrastructure, pipeline, and backend with multiple payment gateways and a fully unit tested API. The solution was then deployed in the form of a statically compiled frontend, and an autoscaling backend deployed to AWS.

The project

Early in 2019, Fliteboard received a large round of funding, and with millions in presales, there was not yet a framework to build and deliver products at scale. My team at B.B.E was engaged to develop an ecommerce solution that would fulfill on pre-sales, for a market launch in 90 days.

From brief to market launch, the site was completely rebuilt and launched with global shipping and online sales in 13 regions.

With a complex product structure comprised of 9 individual components from a pool of 20+ components, which in turn are each constructed from 100+ units, there were 672 individual SKUs for each possible product bundle.

To solve this, I designed and implemented a solution in which products could be effectively tracked by their components, but purchased as a single configurable product by the customer.

This reduction in inventory management overheard contributed to successfully forecasting sales and reducing lead time on orders from 3 months to 6 weeks.

The results

• Rolled out to 13 regions
• On track to realise $17m in year 1 sales
• 175% increased revenue
• 426% increase in traffic
• 4901 assertions across 169 automated unit tests, covering all aspects of the API
• Reduction of server response time from 4-8 seconds, down to .0002 seconds, with automated and scalable hosting