
Work in Progress... Watch this space 🔜⏳🚀


Dulux


# My role

My primary role on Fliteboard was as the Solutions Architect.
After multiple client workshops it became clear that we had to develop a custom
solution to deliver on the unique requirements that Fliteboard, and designing
that system was my responsibility.

I lead the project from a technical perspective, and developed the
infrastructure, pipeline, and backend with multiple payment gateways and a
fully unit tested API. The solution was then deployed in the form of a
statically compiled frontend, and an autoscaling backend deployed to AWS.

# The project

Early in 2019, [Fliteboard](https://fliteboard.com) received a large round of
funding, and with millions in presales, there was not yet a framework to build
and deliver products at scale. My team at [B.B.E](https://bbe.io) was engaged to
develop an ecommerce solution that would fulfill on pre-sales, for a market
launch in 90 days.

From brief to market launch, the site was completely rebuilt and launched with
global shipping and online sales in 13 regions.

<div class="markdown-video">
<video poster="https://fliteboard.com/video/fliteboard-hero-poster.png" autoplay="autoplay" playsinline="" muted="muted" loop="loop">
<source src="https://fliteboard.com/video/fliteboard-hero.webm" type="video/webm; codecs=vp9,vorbis">
<source src="https://fliteboard.com/video/fliteboard-hero.mp4" type="video/mp4">
</video>
</div>

With a complex product structure comprised of 9 individual components from a
pool of 20+ components, which in turn are each constructed from 100+ units,
there were 672 individual SKUs for each possible product bundle.

To solve this, I designed and implemented a solution in which products could be
effectively tracked by their components, but purchased as a single configurable
product by the customer.

<p class="markdown-image-md">
<img src="/images/work/fliteboard/poster-1.png">
</p>

This reduction in inventory management overheard contributed to successfully
forecasting sales and reducing lead time on orders from 3 months to 6 weeks.

# The results

- Rolled out to 13 regions
- On track to realise $17m in year 1 sales
- 175% increased revenue
- 426% increase in traffic
- 4901 assertions across 169 automated unit tests, covering all aspects of the API
- Reduction of server response time from 4-8 seconds, down to .0002 seconds, with automated and scalable hosting



A custom ecommerce solution across 13 regions

Fliteboard


# My role

Over the course of this project I worked with the client to specify the solution
and lead the development of this campaign landing page - deployed onto
Momentum's existing CMS.

The landing page was built in VueJS and used custom built SVGs to animate and
change the site as the user scrolled through.

# The project

A highly interactive and dynamic campaign landing page built for
[Momentum Energy](https://www.momentumenergy.com.au/) at [B.B.E](https://bbe.io)
to help differentiate brand and service in a homogenised market.

![alt text](/images/work/less-hassle-more-hustle/poster-1.jpg)

# The results

Not only did Momentum Energy break all-time monthly sales records (for
consecutive months) during a highly politicised time for Australian energy, we
achieved brand awareness of 47% and reduced call centre transfers by 50%.

## Press
- https://mumbrella.com.au/momentum-energy-launches-less-hassle-more-hustle-brand-platform-562436


Fliteboard

Less Hassle More Hustle